Now I am not the biggest of KFC – being veggie and not hugely into fast food, I rarely darken their doorstep. However, I still have the right to know why the cardboard used in their US and UK cardboard packaging appears to contain rain forest fibre. KFC, as you can imagine, is denying that it uses any rainforest fibre in their packaging.
Greenpeace has been campaigning to get them to come clean about where the packaging comes from, but all the company will say is that its packaging is ‘100% sustainable or recycled‘. Greenpeace believe that this is highly unlikely – how else can KFC explain that in independent forensic tests some of its packaging was found to contain over 50% rainforest fibre?
So Greenpeace wants us to step up the pressure on Martin Shuker, the UK MD of fast food chain. They are encouraging us to tell him to own up and get rid of rainforest fibre from KFC’s packaging once and for all.
To send a message to Mr Shuker you can use Greenpeace’s campaign link.
Let me know how you get on and if you get a reply.
For more stories about using your activist consumer power read on.